Turn your Brand Mascot into a Virtual Influencer
As marketers search for the perfect brand representative, they are faced with a tough decision: should they choose a lovable mascot, a charismatic social influencer, or a well-known celebrity?
While the answer may seem straightforward when it comes to influencers and celebrities based on budget, the real showdown is between a relatable human ambassador and an endearing fictional character. The battle is on, and only one can come out on top!
Crafting a brand mascot may seem like a daunting task, especially when compared to the ease of selecting a popular celebrity with a large following. However, a wise organization would never overlook the benefits of using a mascot as their brand ambassador.
A carefully designed mascot can be a crucial element of a company’s long-term branding strategy, and here are seven compelling reasons why mascots are undoubtedly superior to celebrity endorsements.
Reduced long-term expenses.
The cost of a professionally designed mascot can vary from a few hundred dollars to a few thousand dollars, depending on the complexity of the project and the level of experience of the designer. Investing in a customized mascot costume can cost around $5,000.
While this may seem expensive, consider the cost of a single celebrity tweet. For example, Kim Kardashian charges an astonishing $10,000 to mention a brand in a single 140-character tweet.
This amount can increase based on the celebrity’s number of followers. If such high rates are beyond your budget, opting for a mascot may be a more cost-effective choice in the long run.
Able to embody any character traits.
Mascots have the ability to embody a wide range of character traits that align with your brand’s image and product positioning. They can interact with your target audience through a variety of visual techniques, all while maintaining consistency with your brand’s style.
Unlike human product ambassadors, mascots never complain about sore cheek muscles from excessive smiling or unexpectedly leaving the stage.
Celebrity endorsements are typically only contracted for a limited time, and their availability to represent your product may be impacted if they sign with another company. In contrast, mascots can be exclusive to your brand indefinitely, ensuring a lasting impression on your audience.
Additionally, securing exclusivity with high-profile individuals can be costly and limit their ability to endorse other brands.
Tony the Tiger will never be too busy or absent when his presence is required at any Frosted Flakes promotional events. In fact, he can appear at multiple events simultaneously as long as there are sufficient costumes available.
In contrast, celebrity ambassadors may be occupied with personal matters or leisure activities, leaving your brand without representation at critical events.
Won’t Fall Out Of Favor
Mascots are immune to personal scandals or controversies that could damage your brand’s credibility. Unlike celebrity ambassadors, who may have to deal with unacceptable behavior, drug abuse, missed appearances, or even sex scandals, mascots remain a reliable and trustworthy representation of your brand.
A single negative revelation can cost a celebrity ambassador multiple sponsorship deals overnight, as seen in Kanye west’s case when he lost $1 billion sponsorship in a day due to anti-Semitic rants on social media. With a mascot, you can avoid these risks and ensure your brand’s image remains untainted.
Diversity of usage
Mascots can be applied in numerous ways, including digital graphics, physical products, decals, livestreaming with super chats Q&A, product giveaways , competitions and interaction with followers. By incorporating your company mascot into various merchandise, brands can potentially boost sales and brand recognition.
Unlike celebrity endorsements, there is no need to worry about licensing or royalty fees, which can be a financial burden on your marketing budget. If you’re still unsure about investing in a mascot, reach out to us at ENVtubers.
We’ll provide you with additional reasons to consider a mascot, along with an unbeatable quote starting from $2000, to get you started
Let us take your brand and launch your product using Mascot influencers with quality craftmanship and professional voice actors, video production and storytelling ENVtubers can provide results unheard of in regular influencer marketing campaigns.